YOUNGPR has gained a reliable partner! In August 1999, Tatsu-Ryu-Bushido took its first step into digitalisation – a groundbreaking moment for the organisation and its members at the time. Over the years, this digital presence has developed into a comprehensive system that connects numerous areas: an online shop, an appointment portal, cloud solutions, a mobile app and integrated member management.

With the introduction of the eleventh generation of this system at the end of 2020, the digital infrastructure was further expanded. At the same time, technical requirements increased. Rising usage – at times up to 30,000 hits per month – regularly pushed the existing hardware to its limits. Continuous optimisation and troubleshooting became necessary to maintain stable operation.

This development ultimately led to the decision to bring in professional support. Since the beginning of 2025, Tatsu-Ryu-Bushido has been working with YOUNGPR – a leading marketing agency focusing on creative and strategic brand communication. Founder and CEO Iman Hodroj brings her extensive experience to bear in designing modern and authentic communication channels.

An important milestone in the ongoing digital transformation is the kick-off meeting on 18 December 2025. This marks the official start of the further development of the entire digital infrastructure and the project for a new promotional video. The new solution will be developed in parallel over several months before the complete switchover. These steps are crucial to meet the needs of members and course participants and to solve the technical challenges in a sustainable manner. Tatsu-Ryu-Bushido is thus focusing on a clear digital strategy that will strengthen both the user experience and visibility in the long term.

The collaboration with YOUNGPR marks another step into the future – with the aim of taking digital presence and branding to a new level.